Cheyenne Throckmorton
Founder / Owner
Experience & Skills
For over 20 years he has been working as a Programmer, Team Lead, Information Architect, Manager and Sr. Director of Digital Strategy within the pharmaceutical communications industry for leading companies like Genentech, Novartis, Roche, GSK and Merck.
Cheyenne has hands-on experience building software, databases, websites and mobile solutions while also executing marketing strategies across email, search and social channels. He has also spoken locally and internationally on these topics like SEO while building online communities and sharing his findings in multiple articles.
Leadership & Coaching
A teacher and leader at his core, Cheyenne is also a certified instructor of Dale Carnegie courses. He is constantly studying, coaching and helping everyone with digital tools and systems, like Trello, GTD, Agile and Holacracy. He has a great desire to help people improve productivity and team communication.
Cheyenne has hands-on experience building software, databases, websites and mobile solutions while also executing marketing strategies across email, search and social channels. He has also spoken locally and internationally on these topics, like SEO, while building online communities and sharing his findings in multiple articles.
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Background & Training
Cheyenne was raised in the Rocky Mountains of Montana and Idaho before traveling to Atlanta where he earned a Computer Science degree from Georgia Tech. There he completed specializations and minor degrees in HCI (Human Computer Interaction), Cognitive Science, Database Design and Industrial/Organizational Psychology.
This unique mix of a western upbringing, deep technical learning and experience in pharmaceutical communications gives Cheyenne a wide background to help you reach your technology and marketing goals.
Massive Reach is 100% virtual and so Cheyenne is often coaching and consulting on some digital platform somewhere but primarily located near the beaches of St Simons Island, a small town on a barrier island off the southern US coast.
